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The ‘Keep Your Saturday Dreams Alive’ encourages the new generation of Lotto players to carry forward the dreams the older generation have been playing for. The campaign of four ads taps into feelings of nostalgia to make the brand more endearing and heartfelt with shared moments of connection and celebration, by making dreams come true not just for an individual but for their loved ones as well.
Director / Perry Westwood. Production Company / Open Spaces. Producer / Beatrice Masia. Agency / Marketforce. CD / Paul Coghlan. Writer / Brandon Piggott. Art Director / Justin Borromei. DOP / Ben Shirley. Editor / Merlin Cornish. Post Production / Siamese. Music / Cue Sound.
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The latest iterations of the ‘Walk Like a Ram’ campaign feature different Australians walking next to Raymond the Ram and mimicking his stride. The ad was made with the intention of building on the ‘Greater Together’ brand platform and creating a stronger emotional relationship amongst the brand and first home buyers.
Director / Perry Westwood. Production Company / Heckler. Producer / Charu Menon & Johnny Greally. Agency / Richard Rose. CD / Adam Rose. Writer / Simon Edwards. Art Director / Sean Cleary. DOP / Matt Stewart. Editor / Andrew Holmes. Animation Director / Alex Weight. Post Production & Character Animation / Heckler. Music/ Nylon.
More Brand Work6
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Paying homage to the American mother road, route 66 this TVC is set against Californian’s dramtic desert landscapes and intriguing local characters. The impressionistic story explores the emotive sentiments of freedom and escapisim.
Director / Perry Westwood. Production Company / Black And Cameron. Producer / Tao Wright. Agency / Mc- cann Erickson. CD / Kit. DOP / Callan Green. Editor / Richard Mettler, Danny Tait (Director’s Version).
More Brand Work9
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Sydney’s failing infrastructure and exponential population growth means change must happen. The ‘Tomorrows Sydney’ TVC shows Sydney in a rarely seen light, painting an optimistic future whilst honestly addressing the difficulties that lie ahead. The TVC and online campaign highlight the burgeoning problems, outline the government’s bold and far reaching master plan and prepares Sydneysiders for inevitable short term disruption.
Director / Perry Westwood. Production Company / Exit Films. Producer / Kat Latour. Agency / GPY&R. Executive Creative Director / Bart Pawlak. Creative Director / Dean Mortesen. Agency Art Director / Tim McCracken. Agency Writer / Jason Kempen. Agency Producer / Sam Yeomans. First Unit DOP Sam Chiplin, Editor / Dan Mitchell. Grading / Andrew Clarkson. Post Production / Method Studios. Sound Design / Nylon Studios.
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The police force is looking for those who have an innate strength, integrity, honesty and who act calmly under pressure and take charge. The ‘Step Forward’ campaign is designed to inspire individuals who have w hat it takes, realise their potential and consider a career in law enforcement.
Director / Perry Westwood. Production Company / Exit Films. Producer / Beatrice Masia. Agency / The Brand. Creative Director / Craig Buchanan. Art Director / David Donald. Writer / Steve Straw. Agency Producer / Gemma Kay. Editor / Bruce Flint First Light. Grading / Ben Eagleton BE. Post Production / Fin Design. Sound Design / Brainstorm.
More Brand Work9
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Designed to create awareness, understanding and support for the much misunderstood disease this story is based on the anidotal accounts of an actual sufferer in advanced stages of Multiple Sclerosis. The TVC and online campaign portrays her descriptions of the terrifying feeling of being trapped inside her own body and invite the audience to find out more about the complexities of the disease.
Director / Perry Westwood. Production Company / Exit Films. Producer / Craig Sloane. Agency / Brand Agency Perth. CD / Craig Buchanan. Art Director / David Donald. Agency Producer / Gemma Kaye. Editor / Dan Lee - The Editors. Grading / Ben Eagleton BE. Post FX / Fin Design. Sound / Simon Lister Nylon Studios.
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A big rebranding excercise for Mission Foods with a sumptuous TVC exploring the colour, texture, sensation and the artistry of fresh ingerdients. Original music plays a key roll and was scored in conjunction with the planning and choreography of each shot. Despite the complexity of the filming everything was shot on location in a domestic kitchen to give it authentic character.
Director / Perry Westwood. Producer / Toby Towell. Agency / Mccann Erickson. CD / Vince Mcsweeney. Writer / Alf Lee. Art Director / Andrew Crook. Agency Producer / Christina Dess. Original Music / Andy Ross. DOP / Danny Pope. Food Stylist / Sue Foster Wright. Editor / Stewart Reeves - Guillotine. Post FX / Digital Pictures Melbourne.
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